The Art of Sealing a
Deal: Securing Sponsors
By Thenmalar Rajoo
(Petroleum Geoscience, 2nd/1st)
Undercroft, 8th July 2015 – The Department of
Management and Humanities in collaboration with Village 3 Student
Representatives, Universiti Teknologi PETRONAS have successfully organized a
workshop called The Art of Sealing a Deal: Securing Sponsors. This workshop was
offered to members of clubs and societies, especially from Sponsorship
department. This programme was really helpful as students become members of
this department with insufficient knowledge or experience in handling a
demanding role. This workshop was organized to achieve objectives like explaining
the role of a sponsorship committee, instilling the importance of having fund raising goals, showing persuasive methods and to enhance soft skill strategies
when communicating with prospects. UTP’s Million Dollar Lady, Puan Fairus Neeza
Mohd Fauzi, UTP Head of Financial Accounting Services was invited to share a
wealth of experience through the funds she raised for YUTP, Tapestry of
Colours, UTP Mobility Assistance, UTP Capital Expenditure (CAPEX), UTP
Operational Expenditure (OPEX) and ESTCON. She emphasised on teamwork and
encouraged students to treat their events like a business and to secure long-term
commitments with potential sponsors. Our speaker also shared some invaluable
tips on how to conduct contributor research and to strategize a sale and also
mentioned the reasons on why some proposals fail in securing a good deal.
Puan Fairus Neeza Mohd Fauzi, UTP Head of
Financial Accounting Services
The speaker sharing her experiences and knowledge on securing sponsorship
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